Sheifa Talab Ismaael is a clothing designer who specializes in elegant women’s formal wear: multi-layered, multi-colored, adorned with embroidery; an aesthetically-appealing combination of designs, textures, materials, styles.

Although Sheifa only completed the sixth grade of elementary school, she was blessed with training as a seamstress. Before Sheifa came to Tamweelcom, she was doing work for a non-profit organization named “Society for Women”. However, it wasn't enough income to help support her eight children.

Sheifa heard about Tamweelcom and obtained her first loan which she used to buy the materials for her "leap" into her own small business project - making women's clothing.

Tamweelcom’s bazaars gave Sheifa a wonderful opportunity to increase her exposure and her sales; where on average she made 100 JD’s per day. Additionally, the bazaars gave Sheifa an education in the consumer market; how to assess consumer trends and pricing.

Now, Sheifa intends to renew her loan, continue to participate in the bazaars, and start marketing her products through the showrooms; all, with the intention of increasing her sales, income, as well as her clientele base.